Game Business & Publishing Major

It takes a lot of work to bring a game to your screen, and the work isn’t confined to game development. Get involved in all the behind-the-scenes action—the business development, communications, analytics, and so much more—that can ultimately make or break a game’s success.

From the store shelf to gaming conventions, social media to your favorite esports franchise, games are a massive industry. Earning nearly $180 billion per year in revenue, games are “bigger than the NFL, NBA, MLB, and the NHL combined.”* What does that look like from a business perspective? What roles and processes are necessary to keep these companies running?

Become familiar with the video game industry by immersing yourself in it.

Why study Game Business & Publishing at Champlain College?

You’ll get the full picture of the game market and process by working in the Champlain College Game Studio, where students in each game major collaborate in a complete ecosystem that simulates the industry. Your experience here sets you up to transition seamlessly into your career.

In our Upside-Down Curriculum, you’ll start taking classes in your major on day one. That means four years of practical courses and learning through firsthand experience; you’ll graduate with a background to rival many candidates who are already working in the field.

Focusing your degree with one of our three concentrations, you’ll further tailor your industry expertise in the areas that interest you most.

  • Business Strategy
  • Content & Community
  • Research & Analytics

At Champlain, you’ll gain the business, communication, and collaboration skills you need—all within the context of the video game industry and how it functions in the real world.

*Gaming as a Cultural Force Just Stepped to the Forefront of Entertainment by Paul Traeger, Svp, Group Director Comms Strategy, Havas Media

JUST THE FACTS


TOP 20#4THE MOST
Champlain has one of the most esteemed game development programs in the world, and consistently ranks in the Top 20 Game Design Schools by The Princeton Review.Champlain ranked 4th best school in the world by the Rookies Awards, an international creative media competition.Champlain was named a “Most Innovative School” by U.S. News & World Report for the fifth consecutive year in its “America’s Best Colleges” 2020 rankings.

The Game Studio at Champlain College

The unique Game Studio at Champlain College gives you start-to-finish game-building experience in a professional environment. You’ll collaborate with your peers in each of our game majors to create playable games in a studio that parallels the processes of the industry. By the end of your four years, you’ll be ready to work in a professional studio.

Annual Game Studio Senior Show

You will have the opportunity to present the game you create with your Game Studio team—as well as your own demo reel—to recruiters from all over the United States and Canada. Recruiters often come to the Senior Show to scout new talent, from companies like: Insomniac, Behaviour, Otherside Entertainment, Trivium Interactive, Velan, Activision/Vicarious Visions, Hidden Monster Games, Sony Bend, and Ubisoft.

Game Developers Conference

Champlain College sends a cohort to the world’s largest game developers conference each year in San Francisco. Game Studio faculty, students, alumni, and the Game Studio Career Coach attend the conference for professional development and networking. The Career Coach facilitates exclusive networking meetings for Champlain students with top recruiters from companies such as Ubisoft, ArenaNet, Crystal Dynamics, Survios, Insomniac, Rockstar, and Sony.

CHOOSE A CONCENTRATION


Business StrategyContent & CommunityResearch & Analytics
Focus on the strategic aspects of game businesses. You’ll take additional courses in management, finance, and markets.Develop your skills in creativity and communication—this concentration is ideal for students who are most excited about the PR and social aspects of the game industry.Dive into the data. Game companies rely on extensive research in order to make smart decisions; learn how to lead that decision-making process. 

Learn more about the Game Business & Publishing concentrations.

SAMPLE COURSES IN GAME BUSINESS & PUBLISHING


Year 1Business and the Entrepreneurial MindsetGame History
Year 2Business LawAdvanced Business Internship
Year 3Managerial EconomicsThe Global Game Industry
Year 4Capstone in Game DevelopmentGame Studio III

We researched game genres and the risks associated with each genre. You don’t have to compromise the vision of the game you want to make—this class teaches you the skills to assess the risk that comes from the game design choices you make, and what you can do to address them.

DONOVAN GARCIA-BUCKLER ’22 ON THE GAME ENTREPRENEURSHIP COURSE

YOUR FUTURE


Break into the Business of Games

The game industry is competitive, fast-paced, and ever-changing. The Game Studio environment will prepare you to adapt to a dynamic marketplace and thrive in your career, whether you join a big-name gaming company or create your own!

Upon graduation, you’ll be prepared to…

Leverage your collaborative, leadership, and interpersonal skills to effectively organize and manage collaborative relationships in and outside of your organization.

Think, work, and respond with a high degree of originality, divergent thinking, and risk taking.

Evaluate the intersections, influences, and social contexts of both game communities and the larger world, and make decisions and advocate for policies from a position of shared humanity and openness toward difference.

Explore all Game Business & Publishing program learning outcomes.

Possible career choices include:

  • Branded Content Coordinator
  • Brand Insights Associate
  • Digital Product Manager
  • Esports Broadcasting
  • Esports Content Producer
  • Esports Game Agent
  • Game/Esports Journalist
  • Game Monetization Associate
  • User Experience Analyst
  • User Research Assistant
More Game Studio Majors
Game Sound Design Major
Game Programming Major
Game Art Major